Aurora Arktika may be best known for its expeditions in the seas surrounding the Westfjords, Greenland, and Jan Mayen, but recently the brand has opened a land-based venture by the name of the Aurora Arktika Adventure Center. Inga and Olí, the owners of Aurora Arktika, were looking for a home for their office work and stumbled upon a space in downtown Ísafjörður that was just a little too big for just one desk. Seizing the opportunity, they decided to take on the challenge of filling in a much needed gap in the outdoor sports market of their home port. The shop allows people to get any last minute gear, or really any gear that’s needed for their sailing adventures, but also a place for everyone to hang out and talk about stories when they get back to the dock. Hence, the Adventure Center was born in the early months of 2021 after Olí and Inga started to quickly stock it with their favorite gear.
The Aurora Arktika brand has grown tremendously since its inception in 2006 right alongside the community of Ísafjörður and their outdoor sports scene. The locals here are just as adventurous as the brand and Nordic skiing, ski touring, mtb biking, running, and hiking are all popular activities in town. Inga says that now is the right time to do such a thing for the community and the brand as the spring ski season has already started and travel has opened back up to tourists. Isafjordur has always been a great location for outdoor sports enthusiasts but Inga admits that sometimes it can be challenging to get all of the right gear from one location in town. While most of the adventure seekers that travel to the Westfjords to sail on Aurora bring everything they need, we all know how forgetful we can be and that’s where the Adventure Center comes in. The new shop carries everything you need for your skiing, running, or hiking adventure, and is currently stocked with products from 66°North, Salomon, Marmot, Mountain Equipment, Garmin, Camelbak, Gregory, Cintamani, Kari Traa, Bula, Sea to Summit, and of course locally made Lopapeysas and wool hats.
So be sure to stop by and check out the new shop, plan an adventure with us or chat about the good ones we have all had, or if you need something in particular, we can certainly find it for you!